The Alarm AKA The Poppyfields

The Alarm’s last album was over ten years ago, and it’s been over 15 years since they’ve had any singles on the charts. So how can a down-on-its-luck ‘80s group get airplay for a new single? Well, apparently one way is to change its name to “The Poppyfields” and have a boy band lip-sync their new song in a video. Mike Peters, the group’s founder and only remaining original member, comments:

We were just trying to open the debate up, because there’s so much music that gets played based on image. These days the song and the content get left behind. But now the song kind of squashes the assumption that new music has to be made by new groups. Ultimately, the hope is that maybe now people will sit up and listen to our records again.

I haven’t heard the song yet, but according to the Rolling Stone article it’s in the Top 30 Singles Chart in the U.K. Makes you wonder whether people liked the song or the band’s “look”…

By the way, the band’s original line-up did get together for a recent episode of VH1’s Bands Reunited

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