Can you imagine watching a movie or show on TV and suddenly a 10-second ad pops up, interrupting the program? Well, TV executives are contemplating just that concept and ran experimental pop-up ads this summer on TNT to test the waters. TNT general manager claims that the ads “didn’t spark a wave of angry phone calls or e-mails from viewers,” so he considered them a success. I can’t imagine that people wouldn’t have been pissed off at this; I know I would have been and would definitely have complained! The main reason for this travesty is the conception that people are either ignoring conventional ads or skipping over them with their new PVRs like Tivo or ReplayTV. Well, if commercials were more entertaining and less intrusive, I think people would be more likely to tolerate them. I’ve had quite enough prescription drug commercials, though, thank you very much.