According to this story from the Austin American-Statesman, 7-Eleven Inc. will stock its own private-label beer, called Santiago, starting this summer for $5.99 a six-pack. I never thought about it, but apparently “‘7-Eleven is the 800-pound gorilla in the beer business. It’s one of the largest sellers of beer in the country, somewhere in the top five with Wal-Mart and major grocery chains,’ said Harry Schuhmacher, editor of Beer Business Daily.” I think this will be the most highly anticipated new beer since Milwaukee’s Best Ice! Not.
