Bush In 30 Seconds

This is somewhat older news, but I forgot to post it earlier. Bush in 30 Seconds (sponsored by the moveon.org voter fund) urged people to submit 30-second ads that “challenge [W]’s policies and his administration.” The result was hundreds of submissions that were recently narrowed down to 26 finalists. The winning ad, “Child’s Pay,” is available for viewing on their page, as are the other 25 finalists. Currently moveon.org is raising funds to be able to run the winning ad during the Super Bowl. I really hope they get enough donations to do so, as it would obviously be a huge audience for their important message.

Update: Well, so much for reaching the masses during the Super Bowl. The donation page has a message informing prospective donors that “CBS has refused to place ‘Child’s Pay’ nationally during the Super Bowl.” Bastards. I just hope they have a legitimate reason like a deadline, because if W and his administration have gotten to the networks, I will be extremely pissed off. The page goes on to say, “We are considering options. Please stay tuned.” I hope that they can still come up with some sort of highly visible campaign, but losing out on the Super Bowl is a pretty big setback…

Another Update: According to AdAge, CBS decided not to air the commercial because “the spot violated the network’s policy against running issue advocacy advertising.” However, the story also reports that “MoveOn is airing a 60-second version [of] the commercial… in advance of [W]’s State of the Union address Jan. 20” on CNN. I’m going to have to keep an eye out…

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